This article is number 2 in the series of articles on graphic design works I come across.

First impression
modern, natural and people-related

Conceptual idea and language
Contentwise the folder is designed in two parts.

1) Cover and double page after first opening
This part involves a strong storytelling and makes the reader become aware of a refugees problems in a very personal manner.
On the first page we are told that there is people who lost everything and by listing up what exactly they lost: “possessions, house, family, friends, language, culure, country etc.” it finally says that they lost everything that was familiar to them. We as readers feel personally touched by this list as we internally go through our own familiar environment. We happen to make a connection to the refugees.

Opening up the folder the new part of the story unfolds.
It tells us that they found a new home. Again making a connection on a very personal way.

2) Inside and back
After being emotionally captivated by the personal story on the first two pages we now are told specific information about the organisation. At this stage of the story we are very receptive for all this rather rational content, ending in a form to support their cause.

The most outstanding thing about the use of language here is the keyword headlines on top, saying “lost” on the cover and “found” on the inside. This gives an intuitive access to further content.

Use and division of space and shapes
Basically the folder is divided by rectangular shapes. This pattern is interrupted by the usage of the logo in a transparent version in the background. It makes the flyer appear balanced.
Throughout the flyer there is a rectangular block about 1/8 of the sites height high on top enclosing the keywords. This seperation by form stresses the keywords and drags ones attantion on them.

The shape of the logo – a seed i suppose – perfectly goes in with the claim “resettle,prosper and grow” making a metaphorical connection between the flying seeds and the refugees.

Cover
Dominated by the sad looking face of the asian woman the cover quickly rises the readers emotional attention. The first things we see are the word “lost”, the sad face and the word “familiar”. So we feel: Oh my god, thats sad, she lost something familiar …
The repitition of the logo element in the background not only makes the folder visually more consistent but also establishes a connection between the person and the refugee services.

Colors
light green, black/gray and white

The black/gray and white combination gives the whole flyer some sense of seriousness.
The green brings in some vividness – as it is about people – and kind of represents the hope that the service ofers to those people. Everytime something hopeful or regarding the service is described greem comes into place.

Typography
For headlines an Egyptienne Serif font is used, similar to Bitstream Vera and for normal text it is a SansSerif Helvetica-like one. Both together make up a modern appealing look.

Images
Images either show refugees or service workers. If not embedded on a whole page the photos are shown in small polaroid-like frames. This brings in some vividness and creates the image of a simple down-to-earth helping organisation.

Medium and/or physical appearance (foldings, etc.)
The folder uses quite normal folder paper approximately about 150 g/m² and has standard folder size.